Midcounties shops to assume Your Co-op Travel moniker

Sara Dunham, chief officer, travel and leisure services, at Midcounties Co-operative’s travel division, said: “As a business fully owned by its members, the new ’Your Co-op’ brand identity powerfully reflects that idea of belonging to our members, which is so important to us.

"Our purpose is to serve our members and our success as a co-operative society is down to building great connections with our customers, member-owners and the communities in which we operate.

"Our co-operative values are at the heart of everything we do and our members have a direct say in the decisions we make, whether that’s shaping our long-term business strategy or choosing how we support their local communities."

Natalie Turner, head of retail for Your Co-op Travel, added: “We’re delighted to be unveiling our new Your Co-op Travel name and are excited to be re-opening our branches on 12 April. We’re busily preparing our agents for a return to face-to-face, in-branch appointments and they cannot wait to welcome their customers back in, to book that long-awaited getaway.

"We have also refreshed the cooptravel.co.uk website for holidaymakers who want to browse offers, find inspiration and book online. Enhancements include the addition of a Covid Travel Service section to give our customers confidence and guidance when they book, and a refresh of the website’s search function."