More than 30 countries confirm attendance at WTM London

WTM London’s physical show will take place at ExCeL from 1-3 November, followed by WTM Virtual on 8-9 November 8-9.

Sixteen European countries have confirmed their attendance, plus more than a dozen destinations further afield, including Peru, China, Israel, Maldives, Russia and the US.

Exhibitors from smaller and emerging destinations such as the Falkland Islands have also signed up.

The Middle East and Gulf regions are well represented with six countries, including the United Arab Emirates, Jordan and Egypt.

Dr Abdelrazzak Arabiyat, Jordan Tourism Board managing director, said: “WTM London is one of the important exhibitions that the Jordan Tourism Board and its members attend annually to network and meet with the tourism trade and media in the UK and internationally.

Simon Press, WTM London and Travel Forward exhibition director, added: “This November will be a pivotal time for our sector to come together to reconnect and rebuild.

“All our research shows there is a huge amount of pent-up demand for travel, so exhibitors who seize the moment at WTM London will be able to meet fresh contacts, seal lucrative deals and discover innovations and ideas that will reshape travel.”