New logo for Bath Travel as agencies undergo refresh

The brand refresh is designed to attract younger customers to the Bournemouth based agency’s shops, many of which are in the south coast’s retirement areas and which need to attract a broader client base to sustain them in the future.

The first 20 shops will be complete this year, with the remainder done throughout 2015. Each shop will also have a dedicated Foreign Exchange counter.

The new logo uses the Hays Travel style and fonts. Hays Travel owner John Hays said refreshing the 50-year-old brand, purchased in October 2013 was “a big risk” but necessary.

A campaign to get new clients has already succeeded, he said, with the number of new customers registered reaching 29% of total customers in the last three months compared with only 3% a year earlier.