Jet2 set to launch new TV advertising campaign
Rob GillJet2.com and Jet2holidays are launching their latest TV advertising campaigns based around the airline and operator’s existing "Hold My Hand" concept.
The five TV adverts, three for Jet2holidays and two for Jet2.com, will again feature the Jess Glynne track that has underpinned the campaign.
Launching on Friday (September 7), the campaign will also include radio, digital, outside advertising and social media campaigns, plus online competitions.
Three of the TV adverts will target couples with the other two being family themed.
One of the family-orientated adverts will premiere during Coronation Street on ITV on Friday and they are also due to appear during X Factor and Vanity Fair over the weekend.
Steve Heapy, chief executive of Jet2.com and Jet2holidays, said: “This integrated national campaign really demonstrates the memories that couples and families make when on holiday, and with summer behind us, it launches at the perfect time to inspire holidaymakers to plan their next trip with us.”
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Rob Gill
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