Pandemic driving up recognition of Atol brand and its importance, says CAA

With Abta predicting one of the busiest – if not the busiest – booking weekends of the year, new data from the CAA’s latest aviation consumer survey found seven in 10 consumers said it was even more important to have their holiday protected by Atol since the onset of Covid-19.

The survey also revealed more than four in five consumers (83%) felt it was either "very important" or "quite important" to ensure they book with Atol protection. Almost two-thirds of the 3,500 survey respondents, meanwhile, said they believed their last holiday was financially protected by Atol.

It follows what the CAA claims was is biggest-ever Atol campaign, which encouraged people to do "the holiday booking boogie" once they booked an Atol-protected package.

Michael Budge, the CAA’s head of Atol, said: "Holidays can be a significant financial outlay, especially in the current economic climate. Our research tells us that many consumers thought it was important to have a trip financially protected by Atol."