Perfect Getaways' singing staff hit the road to drive new business

However, Perfect Getaways, a travel agency based in the north-west with 10 branches, is trying to speed up this age-old process by launching a video series called On the Road with Perfect Getaways where staff are interviewed in the car. 

If you’re unsure of the concept, think Carpool Karaoke, the recurring segment on The Late Late Show with James Corden famously getting the likes of Adele, Paul McCartney, Madonna and Celine Dion to sing their hits in a vehicle driven by the British TV host, who belted out the tunes alongside them.  

Five episodes of On the Road have aired on the agency’s YouTube channel and Facebook page so far, with another dropping in early September. 

Speaking to TTG this week, Perfect Getaways co-director Dave Palmer says the purpose of On the Road is to introduce the ever-growing team to the local community in a fun, off-the-wall way, and to learn more about them away from their working environment. 

The 42-person Perfect Getaways team will soon grow to 45 when the agency opens its 10th premises in Bebington, Wirral, on 1 October. 

“We were looking at different ways of introducing the team because we’re quite different from your traditional travel agency,” Palmer explains. 

“How did we come up with this idea? We were talking to one of our staff, Gemma, and she said when we’re away travelling, we’re always singing so why don’t we do something like Carpool Karaoke?” 

Palmer adds: “Basically, it’s a ‘meet the team’ with a twist. It’s all about finding out more about them and their home life.” 

’Travel agents in the local community’

The last guest to appear on camera was agency co-director and Palmer’s wife Nicola, who told her husband about the important role travel agents play in local communities. 

“When I had the dream of being a travel agent it was a completely different world,” she said. “There was no internet, and there wasn’t as much choice. I always had to go to the travel agency with my mum to book our holidays. 

“It’s so important we give that service and we work within the communities to do that [today].”