P&O Cruises makes 'largest-ever media investment' ahead of wave season
Harry KembleP&O Cruises has made its "largest-ever investment" in a media campaign ahead of wave season.
Launching from 18 December 2023, the "Holiday Like Never Before" campaign will highlight unique benefits of a cruise holiday and “the precise moment a guest realises why a P&O Cruises holiday is so incredible”.
The campaign will be supported with an extensive TV, print, audio and digital schedule.
From January, it will also be bolstered by strategic out of home placements, as well as in cinemas.
The first of a series of new TV adverts will premiere on Christmas Day and will then feature across national broadcasting channels.
The TV ad features a wide range of guests enjoying their holiday in the Caribbean and on board P&O Cruises ship, Arvia.
P&O Cruises vice-president, brand, marketing and sales, Robert Scott said: ‘We wanted our latest campaign to reach beyond the cruise category and really stand out from the travel pack, both in content and execution.
“The unique experiences you can only have on a P&O Cruises holiday are central to the Holiday Like Never Before campaign and we’re so excited to share these with an audience who may never have thought about travelling on a ship before.”
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