Prestige Travel recruits Joe Lavers to head up trade operation

Lavers joins Prestige from A-Rosa as commercial and trade relations manager, with responsibility for developing trade engagement, and communicating and establishing closer relationships with agency consortia, as well as training and events.

He will report directly to Prestige Travel managing director Lee Hamilton, and joins as the operator introduces a new booking and training platform. The operator said Lavers would “play an instrumental role in developing Prestige Travel’s trade strategy”.

"Throughout my career, I have been a strong advocate for the independent travel sector, and this commitment will continue at Prestige Travel, where 96% of our business comes from the trade," said Lavers.

“My goal is to enhance our trade relationships by increasing training opportunities, organising client evenings and events, supporting Aito members, maintaining our membership in Bright, offering more educational programmes, incentives, and focused support for the agents who support us."