Princess sales chief Poultney to join PR specialist

The agency, which specialises in cruise and travel clients, currently represents Clia, cruise.co.uk, Riviera Travel and Sail Croatia. 

Poultney said: “For anyone that knows David, it is no surprise that PR42 has done so well in its first start-up years. He is a PR guru and one of the most personable guys in the travel industry, so PR42 was always going to succeed. I’m genuinely excited to be joining the venture and can’t wait to see where it goes from here.”  

Sanders added: “It’s a fantastic coup to secure Rachel as PR42’s first hire and I can’t wait for us to team up again. She is one of the most dynamic and talented colleagues I’ve worked with, and brings with her the experience and know-how that will take us to the next level. 

“PR42 has gone from strength-to-strength in just two years and it’s clear that we can be more than a match for our larger, more established contemporaries. Rachel and I will build on that ethos of a small agency delivering big results.”