Agents can earn a £50 lifestyle voucher for every Riviera Travel river cruise booking they make for departures in April, May and June next year.
The incentive is eligible on 14 itineraries across Europe and includes sales secured up to 28 February.
From 22 December, Riviera is also offering a “time to catch up” customer offer with savings of up to 20% on their second trip when guests book two 2022 Riviera holidays.
Customers can save 20% if their second holiday booking is a river cruise departing between April and June, or 10% on any other holiday.
The offer runs to 31 March.
Tom Morgan, Riviera’s head of agency sales UK and Ireland, said: “The trade has once again been brilliant for us this year, backing us throughout the last 12 months. We want to say a huge thank you for all their support.
“Our £50 offer is a way of continuing our appreciation. And with so much choice available, we hope the vouchers will be snapped up by our agent partners, as their customers set their sights on a 2022 river cruise or two.”
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