Shearings launches new UK and Europe brochures
James ChappleShearings has launched new UK and Europe brochures featuring more than 250 trips spanning coach, river cruise and self-drive options departing in 2021 and 2022, which agents can offer on a £1 deposit.
The iconic brand, acquired by Leger Holidays last year, is also rolling out a new "one price policy" meaning prices are determined by the package and date of travel, not by availability at time of booking.
Its UK tours brochure offers more than 200 coach holidays, leading in from £219pp and departing from more than 500 pick-up points. It also includes 35 hotel self-drive breaks, which lead in from £99pp.
There will be a focus too on staycations following their 2020 surge in popularity owing to Covid and with many people still looking to holiday at home while uncertainty remains around international travel.
Its "very best of Europe" brochure, meanwhile, offers more than 70 holidays, including coach tours, rail options and river cruises.
Bookings made by 31 January will qualify for £1 deposits, with no further payments required until the balance due date – 42 days before departure for coach holidays and river cruises, and 28 days for self-drive breaks.
All trade sales are commissionable; agents can view the brochures online or request print editions from BP TradeGate.
Anyone booked on a Shearings holiday before 28 February can change their dates or their holiday without incurring an admin charge.
Meanwhile, anyone booked with Shearings who contracts coronavirus, or has to self-isolate, up to 14 days before travel can rebook for another date free of charge.
Ashley Dellow, Shearings’ head of retail sales, said: “Travel agents have had it really tough, but despite the ongoing pandemic, there is optimism thanks to the vaccine programme.
"The two new Shearings brochures are excellent selling tools and, combined with the low deposit and Covid guarantees, agents can sell with confidence.
"Shearings has a very loyal, repeat booking customer base, and I believe pent-up demand will fuel a surge in bookings for holidays this summer, with clients even booking a few trips this year – something to look forward to and to make up for lost time."
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