Silver Travel Advisor reveals location for first high street store

Penny Worthy, Silver Travel’s commercial and partnerships director, said the aim was for the shop to embed itself in the community and become more than just a place for people to come and book holidays.

"We’ll have space dedicated to hosting local events and gatherings, and working with our trusted travel partners, we’ll hold joint events to showcase our portfolio and what we can offer customers," she said.

"There will also be a training room and office space to bring our team together and have a base for meetings and supplier engagement."

Further expansion?

Gallagher said Silver Travel had "ambitious growth plans", adding the launch of the store would bring opportunities to underline the brand’s position as a leading voice of authority for over-50s travellers.

"We’ve always been a bit of a different travel agent as we boast many other aspects such as our membership community, magazine, team of travel writers, annual awards and so on," she continued. "Recruitment is under way to ensure we have an exceptional team to join us on this journey and launch the store in December.

"It’s an exciting time for us and we’re looking forward to the next phase of growth. This is our first step onto the high street, but there’s potential for further expansion next year. The key for us is choosing locations which align with our strategy and audience”.