Solmar reveals it has taken on more than 450 former James Villas' properties
Ilaria Grasso MacolaSolmar Villas has added more than 450 properties to its portfolio that used to be offered by rival James Villas before James Villas parent Awaze pulled the plug on the 40-year-old brand last month.
Solmar will go into 2024 with its biggest portfolio ever of more than 2,000 villas across Europe and Florida after gaining properties in the Peloponnese, along the Ionian coast, and in Kos and Ibiza.
More than 800 of these villas have been added in the past six months, with Solmar promising to grow its portfolio further in 2024 – its 30th anniversary year.
The specialist said it came after "an unexpectedly busy period for the company, which has been supporting travel agents and customers affected by the shock closure of the James Villa brand earlier this month".
Family-run Solmar was one of the three villa specialists that, in early November, stepped in to help holidaymakers and agents affected by the closure of James Villas.
Fellow specialist Oliver’s Travels offered agents and their clients a 5% “goodwill discount” if they rebooked with the business, while SPL Villas urged affected James Villas staff to see what opportunities were available at the company.
“[I] would be very happy to hear from anyone who was on the James Villas team – particularly those from customer operations roles who’d like to be a part of what we expect to be a busy 2024,” said SPL Villas managing director Edward Frampton-Fell.
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