Specialist backs Greek prime minister’s vision for year-round tourism

"We fully support the Greek PM’s vision for a year-round tourism market," said Kyrillou, highlighting how the business has long offered Athens year-round and, in the past decade, extended this to Thessaloniki, Crete and Rhodes, while also offering fly-drive holidays to specific areas where hotels have winter availability.

Kyrillou said regions with specific cultural heritage and wide-ranging special interest activities, such as gastronomy, cycling, hiking and wine tours, would be candidates for extended tourism seasons. However, he also acknowledged the trend would have to start on the mainland and on Greece’s larger islands.

"The transformation towards year-round tourism requires collaboration between the tourism sector and the Greek government," Kyrillou continuted. "This entails active involvement from hoteliers, restaurants and other service providers. Many of our clients prefer authentic local experiences and supporting the local economy, rather than booking all-inclusive resorts."