Okinawa: coasts, culture and cuisine

Further afield from the main island, the Okinawa archipelago is host to vivid coral reefs and sea turtles in the Miyako region. Also below the waves, off Yonaguni Island in the Yaeyama region, is an area of mysterious seabed topography named the “underwater ruins”. Their origin is still being investigated today.

But one origin that is well and truly known is that of karate. The martial art was born in Okinawa and can be seen in dojos (training places) across the islands. Karate is also admired on stone monuments, in rare books and at events such as Okinawa Traditional Kobudo World Tournament.

Other aspects that Okinawa is renowned for include its signature fiery rice-based spirit awamori, indigenous Iriomote cat – which doesn’t live anywhere else in the world – and deliciously different Japanese cuisine. The latter is said to be one of the factors that gives Okinawa one of the longest life expectancies on the planet, along with its relaxed pace of life. This is a major selling point for clients seeking a break from the daily grind – maybe you’re even tempted to visit Okinawa yourself.

Launched in March 2016, the website inbound.ocvb.or.jp/businessmatching is designed to connect Okinawan companies, services and travel agents all over the world. On the website, 191 companies are profiled with accessible information; these include 67 tour operators, 39 hotels and 31 experiences and excursions. By signing up, you’ll gain access to all of the above and more.

Find out more at visitokinawa.jp, on Facebook or on Instagram.