Tall-ship specialist Star Clippers is set to launch a new trade-focused campaign featuring promotions, events and fam trip opportunities each quarter.
The line, which is represented in the UK by Fred Olsen Travel, is partnering with tourist boards, hotels, regional airports and airlines to focus on destinations visited by its vessels.
From April to June, the focus will be on St Maarten and a week-long UK roadshow with Star Clippers’ sales team running agent training sessions.
Events will be held on 4 April at Hotel Indigo in Birmingham, 6 April at Charlotte Street Hotel, London and 7 April at Chester Racecourse.
Fay McCormack, Star Clippers’ UK general manager, said: “We are so excited to showcase these beautiful destinations with a structured focus for the trade and are delighted to be working with the tourist boards and industry partners on this collaboration.”
Agents are welcome to contact agency.sales@starclippers.co.uk
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