Trade bookings boost for National Holidays parent

"Once travel agency doors opened again, we were pleased to see an impressive surge in bookings from our agent partners," said Claire Dutton, JG trade sales manager.

"There’s been huge demand for events and attractions, as people obviously want to book something fun for next year.

"We’ve also seen a lot of 2021 festive bookings for products such as The Polar Express. These sold-out events were sadly cancelled this year due to restrictions, so customers want to book early for next year to avoid missing out."

The spike noted by JG aligns with a broader rebound in reports of interest in, and bookings for, domestic holidays highlighted in the latest TTG Travel Agent Tracker survey.

In the week to Friday 4 December, the number of respondents to the weekly survey reporting interest from clients in domestic breaks in the UK and Ireland increased from 9.5% to 27%, while the number reporting new bookings increased from 6% to 16.5%.

JG is making trips available on £10 low deposits, which are available up to Christmas Eve.