“Trust and integrity” is what sets Travel Counsellors apart, founder David Speakman has said upon parting with the company he launched nearly 25 years ago.
Speakman confirmed on Friday morning (June 1) he and wife Maureen had sold their remaining interest in the homeworking agency they set up in 1994.
Vitruvian Partners on Thursday night (May 31) completed a “secondary management buyout” from Equistone Partners Europe, a deal understood to be worth around £250 million.
Equistone invested around £100m in the business in October 2014 in a move lead by chief executive Steve Byrne. Speakman stood down as chairman around nine months later.
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Since then, the business has grown significantly. Travel Counsellors’ total transactions have increased by £130m to £512m per year over this period while the business now supports nearly 2,000 self-employed franchisees across seven countries, including the UK. Statutory turnover and profit have grown, on average, 17% and 20% respectively per annum since the Equistone investment.
“It’s the end of an era in many respects,” Speakman told TTG after announcing the sale of the couple’s stake in an email sent shortly after 7am on Friday.
“We didn’t want to steal their thunder, but at the same time, we didn’t want them to steal ours as it’s such a personal thing for us.
“We wanted to say it on my own terms rather than leaving it all to Vitruvian to do it their way. We’ve still emotionally connected to the business."
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Speakman continued: “After we sold to Equistone and I resigned as chairman, we’ve really had nothing to do formally with the business. We had no say in the decision to sell. I understand it has been going on for quite some time, we were not privy to the details.
“The deal just happened to be done last night. I wanted to announce it separately.”
In both his email and subsequent discussion with TTG, Speakman paid tribute to Kirsten Hughes and Karen Morris for their efforts to “drive Travel Counsellors forward”.
“It’s a great model with great people there,” he said. “It will continue to be successful in the future. We wish everyone the best of luck. It’s nice to know we’ve played a part in some very dedicated people’s lives.”
Reflecting on his journey with Travel Counsellors, Speakman said it had been “life-changing” for many agents: “We’ve put them in charge of their own destiny and helped them do what they do best,” he said.
“For too long, travel agents, those working for multiples in particular, have not been able to express themselves and be impartial. I think that’s the crucial thing. Travel Counsellors allows them not to be influenced by there being more commission on one product than another, for example.
"Customers get this. When they are spending large amounts of money with an agent, it’s important to them they get an impartial view. Trust and integrity are what differentiates Travel Counsellors.”
Steve O’Hare, senior partner at Equistone Partners Europe, added the investor was “proud” of its efforts to grow the business in recent years, “building on the foundations laid by David Speakman”.
“I am looking forward to seeing the next phase of growth for Travel Counsellors and its incredible journey,” he said.
Vitruvian said £6 million had been set aside for further IT developments during 2018, building on the company’s proprietary technology platform Phenix.
The private equity firm has previously invested in Skyscanner, JacTravel and OAG.
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