Travel editor and economist to speak at Advantage conference
Will PayneThe Advantage Travel Partnership has announced two further keynote speakers for its upcoming conference in Benidorm, as well as the themes for the workshops.
Mark Palmer, travel editor of The Daily Mail and Mail on Sunday and professor Trevor Williams, former chief economist at Lloyds Bank, will headline the conference’s main opening session.
Julia Lo Bue-Said, chief executive of Advantage, said: "We are absolutely delighted that both Mark and Trevor have accepted our invitation to speak at this year’s conference.
"Mark has a great grasp on what UK consumers are looking for from their travel experiences and will talk about the increasingly important role that he sees travel agents playing.
"Trevor will explore the current trends, particularly in the leisure and business travel sectors, and what they mean to individuals and organisations, as well as demystify the complex world of economics making it easy to understand."
The conference’s seven dedicated workshops will be focused on a number of a topics chosen by the Advantage member steering group.
The conference will include sessions entitled: The Travel Industry Talent Contest; You’re Hired!; Closing the Net on Fraudsters; Marketing Hacks to Boost Your Business; A “Leisurely” Approach to Maximising Income; How Can TMCs Seize the Day in This Post-pandemic Era?; and Looking for a MICE New Revenue Stream?
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