Tui Blue opens first hotel in Croatia

The "4.5-star" hotel is located at the end of the promenade at Tucepi in the Makarska Riviera and features 161 rooms, including 12 junior suites and 11 swim-up suites offering direct access to a private pool.

The Tui Blue Jadran is the seventh hotel of Tui Group’s new experience hotel brand and is located in a building considered to be the oldest hotel on the Croatian Adriatic coast.

The hotel targets an international audience with an “affinity for lifestyle seeking an authentic holiday experience".

Guests can also enjoy Croatian-inspired cuisine, "cutting-edge" technology and a large infinity pool offering a view of the Mediterranean.

“I am delighted that we are now complementing the Tui Blue portfolio with a hotel in Croatia, said Artur Gerber, managing director of Tui Blue.

"Our local Blue Guides will provide insider tips enabling the guests to gain authentic holiday experiences in the region, and we are looking forward to receiving the feedback from our first guests,”

Tui Blue’s next growth initiative has already been announced: From Spring 2018, the portfolio will be complemented by Tui Blue Rocador in Mallorca, Tui Blue Falesia in Portugal, Tui Blue Palm Beach Palace in Djerba and Tui Blue Marmaris in Turkey.