UNWTO launches #TravelTomorrow video campaign

UNWTO’s #TravelTomorrow initiative involves a 60-second film airing on CNN taking viewers around the world and aims to drive wanderlust once the Covid-19 pandemic is under control.

The film, which features travel experiences in eight countries, highlights the importance of "holding on to the hope of travelling" when the time is right and encourages viewers to be enthusiastic about the places and people they want to visit in future.

"In these challenging times we must all play our part - staying home today, supporting the efforts of the global healthcare community in combating Covid-19 - so that we can #TravelTomorrow,” said, Zurab Pololikashvili, UNWTO secretary general.

"But this does not mean we should stop dreaming about the places we will one day travel to. I am excited by this new initiative created by CNN, a valued partner of the UNWTO, to keep the world connected to the people and places that wait for us when we can once again enjoy the gift of travel - a sector that will be critical to global economic recovery, unity and opportunity."