Virgin Hotels and Virgin Limited Edition to join under new parent company

The two brands will be joined under the new umbrella company by Virgin Residences and collectively, they have a growth strategy to add more city locations, resorts and residences.

James Bermingham, current chief executive of Virgin Hotels, will take up the realm of chief executive for the new Virgin Hotels Collection brand on 1 April as Jon Brown, chief executive of Virgin Limited Edition, steps down at the end of March.

Sir Richard Branson, founder of the Virgin Group, said: "I’m thrilled that we are bringing Virgin Limited Edition and Virgin Hotels together under the Virgin Hotels Collection brand.

"Two incredible teams that share a deep passion for creating unrivalled and unique customer experiences whilst making a positive impact on people and the planet."