Watch: Abta members’ customers star in peaks social media campaign

The campaign will coincide with the start of the peak holiday booking season to promote and support members during the busy period.

The two-minute video shares testimonials from customers talking about what holidays mean for them, and the various reasons why they book with an Abta member.

The initial phase of the campaign launched in early December with radio advertising on Heart Digital and reiterated the importance customers place on their holidays.   

The video will be cut to different lengths for Facebook, Instagram, Pinterest and Reddit and will run throughout January.  

Graeme Buck, Abta director of communications said: "This next phase of our travel with confidence campaign is designed, just like the radio ads we are still airing, to help drive business for our members through the peak booking period."