ao link

 

Step
Antalya is one of SunExpress's main bases in Turkey (Credit: Nihat Sinan Erul / Unsplash)

Meanwhile, there is the small matter of summer to deal with. The UK is SunExpress’s fourth largest market after Germany, Austria and Switzerland, and there is scope for growth here; a weak Turkish lira has seen Jet2, among others, pile on capacity this summer.

 

SunExpress is no Jet2, but Kownatzki’s mission is to encourage the UK travel trade and consumers to think about his airline whenever the Turkish Riviera is under consideration. “We’re trying to get a bigger footprint," he adds. "Our brand awareness is very low – in Germany it’s 55%."

 

Expect to hear a lot more from SunExpress in the coming months.

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Gary Noakes

Gary Noakes

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