25 years of redefining luxury: Celebrating the legacy of Jumeirah

Jumeirah, a global leader in luxury hospitality and a member of Dubai Holding, is celebrating the 25th anniversary of Jumeirah Burj Al Arab. Since its opening in 1999, the hotel has redefined luxury hospitality in the UAE, with the iconic dhow sail-shaped landmark becoming a globally recognised symbol of excellence in tourism. 

The 25th anniversary of Jumeirah Burj Al Arab marks a pivotal moment for the brand. Following the launch of a new visual identity earlier this year, Jumeirah continues to look to the future, with a focus on sustainable growth, regionally and internationally in gateway cities and resort destinations, while reaffirming its position as a game-changing industry leader in the luxury hospitality sphere. 

For 25 years, Jumeirah Burj Al Arab has captivated the world with dazzling events and awe-inspiring stunts that have defied expectations, imagination and gravity itself.  Adrenaline seekers have used the hotel’s helipad as a literal jumping-off point for some of their most outrageous achievements, such as when His Excellency Nasser Al Neyadi of Skydive Dubai became the first skydiver to land on the helipad in 2013. The helipad has also provided the backdrop to multiple face-offs between sporting legends, from Andre Agassi and Roger Federer’s tennis match in the clouds in 2005, to Anthony Joshua and Seb Eubank’s sky-high fight in 2017.  

Jumeirah Burj Al Arab continues to set unprecedented standards of personalised luxury, from featuring butler service for every suite to its fleet of bespoke Rolls Royce cars. Skyview Bar once served what was at the time the world’s most expensive cocktail, the 27.321 (inspired by the bar’s location on the 27th floor, 321 metres high) which cost AED 27,321.

Beyond its attention-grabbing opulence, Jumeirah Burj Al Arab is also central to Jumeirah’s ongoing efforts to be a good neighbour.  The Dubai Turtle Rehabilitation Project (DTRP) is located at the hotel, with thousands of critically endangered turtled rescued, rehabilitated and released back into the wild as part of Jumeirah’s ongoing ocean conservation efforts.