Brazil hits record levels in international tourists in 2024

2024 was the best year in history for international tourism in Brazil. The country reached the record mark of 6,657,377 foreign tourists in the year, an increase of 12.6% compared to 2023. The consolidated data was released by the Ministry of Tourism, Embratur and the Federal Police (PF). In December alone, 690,236 foreigners visited Brazil, a number 11.1% higher than that recorded in the same month of 2023 and the third best December in the historical series that began in 1995.

“At Embratur, we were able to structure the Brazil's promotion abroad with innovative programs and projects that are being copied around the world. It is an efficient policy and the results are felt by the Brazilian people in every region of the country. This significant growth that we had in 2023 and 2024 will continue in the coming years and Brazilian tourism is beginning to turn an important page from being a potential to becoming a reality, a leading segment of the economy in the generation of jobs and income, attracting international revenue, and a model of economic development that can be an ally of the environment”, said Marcelo Freixo, president of Embratur.

The Minister of Tourism, Celso Sabino, added: “It's a pleasure to be able to report such positive numbers for our country. This increase reflects our work to promote Brazil's image abroad. Strategic advertising campaigns, structuring of destinations, participation in international fairs, our UN Tourism office in Rio de Janeiro and the strengthening of partnerships inside and outside the country have boosted our visibility, highlighting the diversity of experiences that Brazil has to offer, such as natural landscapes and our cultural heritage.”

The states of São Paulo (2,207,015), Rio de Janeiro (1,513,235), Paraná (894,536) and Rio Grande do Sul (879,412) emerged as the main entry points for these visitors in 2024. Proportionally, states such as Roraima (97%), Santa Catarina (71.7%), Bahia (52.8%) and Pará (47.4%), which will host COP 30 in 2025, recorded significant increases in the number of foreigners in their territories.