Brazil launches new promotional campaign to European countries

Breathtaking landscapes, sun, beautiful beaches, and lush nature: Brazil is the perfect country to live unforgettable experiences, such as surfing the best waves, appreciating the sunset or navigating through the heart of the Amazon. With the message "Visit Brazil, You Have Everything to Gain," the Brazilian Tourism Board (Embratur/Visit Brasil) launches, during the Paris Olympics 2024, a campaign to promote Brazilian destinations in Europe.

The films and pieces will reveal eight Brazilian gems, each offering a mixture of iconic landscapes and Brazilians' passion for sports, which goes far beyond football. The scenarios are perfect for sports practice and contemplation of natural beauty, besides highlighting the joy and warmth of Brazilian people.

The official launch event takes place on July 27th at Casa Brasil, a space dedicated to the country during the Paris Olympics, with music, sports, cultural performances, dance, and gastronomy. The location will be a vibrant meeting point for visitors from all over the world, Brazilians, and athletes during the 17 days of competition - from July 26th to August 11th at Parc de La Villette.

Casa Brasil is an initiative of the Brazilian Olympic Committee (COB), sponsored by Visit Brasil/ Embratur and the Brazilian Micro and Small Business Support Service (Sebrae).

"Brazil is a country of continental dimensions, with rich cultural diversity, stunning natural landscapes, and very welcoming people. From the vibrant metropolis of São Paulo to the paradisiacal beaches of Rio de Janeiro and the Northeast, the Amazon with its lush forest, Brazil offers an infinite range of experiences for all tastes. With this campaign, we will show that Brazil is ready and open-armed for international tourists; we will showcase our diversity, our passion for sports, and the energy of our country to enchant Europeans," emphasises Embratur President Marcelo Freixo.

The new campaign highlights Brazil's passion for sports and the various modalities that can be practiced in its diverse destinations, such as Florianópolis, Pipa, Bonito, and Rio de Janeiro.