Choose Chicago launches 'The 77: A city of neighborhoods' show

"Choose Chicago has produced something very special with 'The 77: A City of Neighborhoods’,” said Mayor Brandon Johnson. “This is more than just a travel series; it is a journey into the soul of Chicago. By showcasing our diverse neighborhoods, we are not only celebrating our cultural heritage but also inviting visitors and residents alike to discover the people and communities that make this the greatest freaking city in the world!"

"We're taking a new and creative approach to marketing our city with this series,” said Rich Gamble, Interim President and CEO at Choose Chicago. “As a lifelong Chicagoan, it is especially important to me that we encourage visitors to both explore both our iconic downtown attractions and get off the well-trodden tourist paths and into the heart of our communities. There are exciting cultural and culinary experiences to be had year-round throughout Chicago.”

The series will feature five unique Chicago neighborhoods: Pullman/Roseland, Humboldt Park, Bronzeville, Uptown, and Little Village, with versions of the latter available for streaming in both English and Spanish. Through conversations with residents and local business owners, “The 77: A City of Neighborhoods” uncovers untold stories that that make each neighborhood a one-of-a-kind and indispensable part of Chicago. The half hour episodes will be used to continue attracting locals and visitors to explore Chicago’s unique and vibrant neighborhoods.

The project has been made possible thanks to American Recovery Plan Act (ARPA) funds distributed by the City of Chicago to support neighborhood tourism marketing. In addition to this new video series, Choose Chicago works directly with 30 neighborhoods across Chicago to market our communities and position Chicago’s neighborhoods as prime destinations for residents and visitors alike.