Co-op Travel reveals Krakow as most booked destination in 2024

Holidaymakers have chosen the Polish city, which is famed for its seasonal colours, cuisine, and old town, over fan-favourites including Malta, New York and Majorca, with October and November proving to be the most popular months for bookings this year. 

Poland has also been named the third most popular country overall for holidays behind Spain and the USA respectively, with 40% of its bookings taking place during the autumn months of September, October and November.  

From beautiful autumn foliage and mild weather to the absence of summer crowds, travel agents may find the country’s golden autumn - or Złota Jesień as it’s known to locals - is a great time to encourage visitors to enjoy Krakow’s gems in all their glory. 

Katie Blunt, Brand and Marketing Manager at Your Co-op Travel said: “Bookings to Krakow have surged in recent months, reflecting a growing desire to explore destinations that are slightly off the beaten track.  

“With its enchanting cobbled streets and warm hospitality, it’s no wonder that travellers are heading to the trending city. As we head into winter, we expect even more interest, as holidaymakers don’t have to venture far to experience the very best of the season in Europe.”