Drew Barrymore and Orlando Bloom to star in MSC Cruises Big Game ad

The 60-second ad will highlight MSC Cruises’ signature blend of European style and American comfort while showcasing its upcoming flagship, MSC World America. The stars are joining forces with MSC Cruises to launch the family-owned company’s first national advertising campaign as part of its ongoing North American expansion. Viewers will see the two acclaimed actors taking a vacation aboard MSC World America. 

“I am so proud to work with MSC Cruises, which is a company that makes it possible for people and families to get to see the world,” shared Drew Barrymore, actress and host of The Drew Barrymore Show. “They take care of all the planning and make it beautiful and joyful! They are also helping to create incredible memories to last a lifetime. I’m so excited to partner with MSC Cruises on this most meaningful endeavor!”

In the teaser, Barrymore and Bloom have commandeered the piano in the MSC Yacht Club’s Top Sail Lounge, which is an exclusive area available to guests traveling in MSC Cruises’ luxury ship-within-a-ship offering. 

“This is my first Big Game commercial, and I’m flattered to partner with such a prestigious brand,” said Orlando Bloom, actor. “MSC World America is full of European style and is perfectly designed for immersive and enriching experiences at sea. I’m excited to share this elegant new ship on America’s biggest stage and I’m sure MSC World America will wow holidaymakers of all types—Americans and Europeans alike.”

The ad was produced by award-winning creative agency, Highdive, and is designed to highlight what sets the brand apart from other cruise options.

“The fun dynamic between Drew and Orlando in our Big Game commercial is a great representation of MSC World America—which combines European design and authentic experiences with everything Americans have come to expect from a cruise—to offer an unmatched vacation," noted Suzanne Salas, EVP, Marketing, eCommerce & Sales, MSC Cruises USA. “We want to give America a glimpse of all the unique features our new ship has to offer, through Drew and Orlando’s eyes of course.”