Inspiretec and Dreamlake partnership unlocks the Cruise potential

Inspiretec has announced a strategic partnership with Swedish cruise technology specialist Dreamlake, enhancing its tour operator and retail travel platforms with state-of-the-art cruise booking capabilities. This collaboration integrates a comprehensive cruise search, pricing, and booking solution directly into Inspiretec’s workflow, enabling travel businesses to access a vast global inventory of cruise products and capitalize on the booming cruise market.

As part of the partnership, Inspiretec’s advanced travel CRM will also be available to Dreamlake customers. This powerful tool is designed to enhance customer engagement, boost revenues, and improve margins, giving travel businesses a competitive edge in an evolving market.

Driving Growth in a Thriving Sector

Cruise travel is one of the fastest-growing segments in the travel industry. By integrating Dreamlake’s cutting-edge cruise technology, Inspiretec helps agents and operators capture this demand and seamlessly include cruises in their offerings.

Founded by cruise industry veteran David Malmberg (right in picture), Dreamlake combines secure eCommerce principles with a deep understanding of cruise sales, delivering intuitive and efficient booking experiences. The platform has achieved notable success, particularly in the UK, by simplifying cruise sales and helping businesses streamline operations and grow market share.

After a successful proof of concept last year, the integration will launch this Spring with a customer deploying the platform across online, retail, and trade channels thereafter.

Simon Powell, CEO of Inspiretec, (left in picture) said “Cruise is an exciting growth area in travel, and Dreamlake’s innovative technology perfectly complements our platform, providing our mutual customers with a competitive advantage.”

David Malmberg, founder and CEO of Dreamlake, added “Partnering with Inspiretec allows us to deliver even greater value to travel businesses. Together, we’re unlocking new revenue streams and helping businesses capitalize on the growing demand for cruise travel.”

Empowering the Future of Cruise Travel

This partnership marks a significant step in modernising cruise booking, equipping travel businesses with the tools to thrive in one of the industry’s most dynamic sectors.