Jumeirah announces new global collaboration with GROUND Wellbeing

GROUND Wellbeing will be introduced across Jumeirah’s global portfolio, initially launching in February at The Peak Fitness Club & Spa at Jumeirah Carlton Tower, followed by Dubai’s hotly anticipated Jumeirah Marsa Al Arab, before being rolled out more widely in Europe, the Middle East and Asia.  
 
Guests of Jumeirah will be able to experience a range of GROUND’s signature body and skincare rituals, with Jumeirah Carlton Tower being the first hotel globally to offer The Biome Facial, designed to soothe and support the skin microbiome, carefully created for sensitive skin and for those going through Chemotherapy. Also exclusive to Jumeirah Carlton Tower for the first six months will be The Jet Lag Ritual, designed to nourish, restore, and balance the body’s natural circadian rhythm while providing a deeply relaxing experience. 
 
Created in the lush landscapes of Ireland by Peigín Crowley, whose mission is to encourage people to slow down and connect inwards to achieve longevity through purposeful self-care, GROUND’s treatments focus on sincere wellbeing, addressing symptoms associated with menopause, gut health, sleep, burnouts and cancer care, offering transformative wellness experiences with a purpose. Not only is GROUND 100% vegan and animal cruelty free, but their oils and balms are made using natural ingredients, free from harmful chemicals and toxins. Focusing on centuries-old botanical knowledge with cutting-edge skincare technology, each product is thoughtfully crafted with natural, ethically sourced ingredients to provide a holistic approach to skincare. 
 
Speaking on the partnership, Niamh O’Connell, Jumeirah’s Vice President of Wellbeing commented: “We are excited to collaborate with GROUND Wellbeing to bring a new dimension to our wellness offerings. At Jumeirah, we believe in the importance of harnessing natural ingredients that not only nurture the body but also promote longevity and wellbeing. Together, with GROUND, we are creating experiences that enrich the lives of our guests, to support a balanced and healthy mind and body." 
 
12 GROUND Wellbeing treatments will be available at Jumeirah Carlton Tower from February.