ao link

 

Lisbon voted best MICE destination in Europe

Lisbon has been named Europe’s Best MICE Destination in 2024 at the 5th edition of the World MICE Awards.

FBLIWAeCard
(Credit: iStock)

This is the second time in a row that Lisbon has won this European honour, having this time the cities of Athens, Berlin, Istanbul, London, Madrid, Milan, Paris and Vienna also in the running.

 

The MICE (Meetings, Incentives, Conferences and Exhibitions) segment contributes significantly to tourism revenue and the consequent development of the city. The city’s strategic location, modern and versatile infrastructure, excellent access and diverse cultural offer have consolidated Lisbon as one of the main European destinations for organising events. 

 

For the executive director of the Lisbon Tourism Association, Paula Oliveira, “winning this award is recognition of the collective work to position Lisbon as a global reference destination, which contributes significantly to the creation of revenue and employment, as well as to the rehabilitation of heritage.”

 

In 2023, 151 associative events were included in the ICCA (International Congress and Convention Association) ranking, an organisation that monitors events worldwide. From 2019 until 2022, Lisbon ranked 2nd place in the European and world rankings. In 2023, with a difference of just one congress to the city that took 2nd place worldwide (Singapore), Lisbon is the 2nd European city with the most events, after Paris.  

 

The World MICE Awards recognise excellence in the MICE industry and reward destinations, airlines, hotels, organisers and infrastructures that stand out in this sector.

Add New Comment
Please sign in to comment.

What is this?

This content is not produced by TTG Media. It is uploaded directly by travel industry suppliers. Are you a travel PR?

Apply to post to Noticeboard

Editor's pick

The value carrier looking to shake up the Turkish Riviera

The value carrier looking to shake up the Turkish Riviera

Sign up for weekday travel news and analysis straight to your inbox

Latest travel jobs

Leisure Travel Consultant

Leisure Travel Consultant

Key account manager

Key account manager

Senior Charter Operations Executive - UK & EMEA

Senior Charter Operations Executive - UK & EMEA

Upcoming events

TTG Agenda 2024: Winter Breakfast

TTG Agenda 2024: Winter Breakfast

TTG Top 50 Travel Agencies 2025

TTG Top 50 Travel Agencies 2025

TTG - Travel Trade Gazette
For Smarter, Better, Fairer Travel
B Corp-certified
TTG Media Limited.
Place of registration: England and Wales.
Company number 08723341.
Registered address: 6th Floor, 2 London Wall Place, London EC2Y 5AU
We use cookies so we can provide you with the best online experience. By continuing to browse this site you are agreeing to our use of cookies. Click on the banner to find out more.
Cookie Settings