Mercury Holidays doubles agent incentive as it launches new brochures

The new collection features three brochures: Worldwide Beach Holidays, Escorted Tours and River Cruises.

For 2025, Mercury Holidays has expanded its portfolio with exciting new destinations and itineraries. The Worldwide Beach programme now features the stunning destinations of Jamaica and Mexico, while the Escorted Tours programme introduces several new tours.

These include an adventurous journey through six countries of Central America, an immersive tour of Spain and Morocco, and an enriching itinerary visiting the Baltic Capitals and beyond.

To celebrate the launch, Mercury Holidays is doubling its agent incentive for January to a £20 Love2Shop voucher per passenger booked on any of its holidays.

Additionally, the company is reintroducing its popular January discounts for customers, offering £50 per person off every Beach holiday and £100 per person off select Escorted Tours.

Mercury Holidays also plans to launch a competition in the New Year for travel agents to win places on a fam trip to experience its 10-day ‘Essence of North India’ tours in 2025 visiting iconic sites such as Agra, Delhi, Jaipur and Ranthambore National Park. This exclusive fam trip promises to be an unforgettable experience, showcasing the best of North India’s rich culture and heritage.

Alongside these initiatives, Mercury Holidays is also investing in technology with a new partnership with Travelgenix that will give greater capability for agents to access and book their widest range of deals. 

Joshua Harford, Commercial Manager at Mercury Holidays, said: “After a highly successful 2024, we’re looking forward to building on our relationships with our trade partners in 2025. With new products, and technology solutions like Travelgenix, we are committed to working closely with our valued trade partners and will also be launching new incentives and fam trips in the coming months.”

Christian Armond, Chief Marketing Officer at Mercury Holidays, added: "We are incredibly excited about our new brochure collection and the fantastic new destinations and partnerships we are bringing to our customers. January is always a crucial time for the travel industry, and we look forward to working closely with our trade partners to make this coming year a great succes