MSC Cruises has released a study that shows music influences travel choices, with 76% of Brits saying tunes have inspired their holiday destinations.
The study also found that over a quarter (28%) of Brits always listen to music before heading on holiday, with pop (55%), holiday anthems (33%), and chill-out tunes (22%) battling it out for the number 1 spot on Brits’ playlists.
Following the study’s release, the line has created ‘Bbean Beats — the ultimate sunshine playlist, filled with island rhythms to transport travellers straight to the tropics.
Now streaming on Spotify, the album reimagines some of Brits’ favourite feel-good hits with a sun-soaked, laid-back twist. From Taylor Swift and Harry Styles to Pharrell Williams, The Beatles, and Madonna, each track has been given a fresh reggae-infused makeover, capturing the essence of carefree days at sea.
For those seeking a reprieve from winter, MSC Cruises offers a number of itineraries to some of the most iconic destinations in the Caribbean, taking guests to some of the most breathtaking destinations from just £635 per person* for seven nights.
Certain songs have the power to transport Brits straight into summer mode, with 40% saying music instantly gets them in the holiday spirit. More than 63% find that music lifts their spirits, and over half (53%) tune into sounds from their destination before they even start packing.
Antonio Paradiso, international sales vice-president, said: “Music is pure magic—it has the power to transport you to your dream destination, just like an MSC Cruises Caribbean cruise. It lifts your spirits, sets the tone for adventure and gets you into that summer mindset. Our new reggae-inspired playlist is the perfect way to kickstart the holiday excitement, and we hope it gets guests in the mood for their Caribbean adventure while celebrating the vibrant culture that makes this region so special.”
For more information on the MSC Cruises sailings to the Caribbean, visit their website and get in the summer spirit.
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