Not in the Guidebooks expands Arctic programme

As the demand for travel to the Arctic becomes more and more popular, Not in the Guidebooks, the UK’s leading B Corp certified brand for experiential, sustainable and immersive travel has announced that is has expanded its Arctic collection, featuring exciting new itineraries across Finland, Norway and Iceland.

New itineraries include a 2-Night family adventure in a lakeside cabin in Pyha and a 4-night Aurora Adventure in a lakeside cabin in Pyha. Key attractions include Northern Lights viewing opportunities; Authentic accommodations, from glass roof igloos to traditional log cabins; and unique experiences such as husky sledding, reindeer farms and ice fishing. 

Debbie Sowden, Sales Director at Not in the Guidebooks, commented: "The popularity of Arctic getaways has reached exciting levels. We’re seeing increased interest not just for winter breaks, but year-round travel to these captivating northern destinations. 

She continued: “Finland, in particular, has emerged as a top choice for British travellers and the demand for our Finland experiences has been exceptional. Peak dates in December 2024 now have limited availability, but we’ve opened bookings for 2025 and 2026 to meet the growing interest."

Sowden added: “Agents love that our Lapland breaks are less commercialised than others and that they offer a more immersive winter wonderland experience, with the flexibility to fly on any dates.”

As a B Corp certified company, Not in the Guidebooks remains committed to promoting sustainable and responsible tourism in these sensitive Arctic ecosystems. The company works closely with local communities to ensure that the increase in tourism benefits the region while preserving its natural beauty and cultural heritage.

"As interest in Arctic travel continues to soar, we’re dedicated to offering our customers unparalleled, authentic experiences while ensuring the long-term sustainability of these remarkable destinations," Sowden concluded.