Not Just Travel refreshes brand for 2025

The new proposition emphasises Not Just Travel consultants’ expertise, knowledge, passion and ability to save customers stress and time when booking a holiday. The refresh, developed in partnership with brand strategists Fridays At Nine, introduces a new proposition - "We make planning a holiday feel like a holiday" - alongside a suite of easily customisable marketing assets for both digital and print use.

Not Just Travel co-founder Steve Witt said the investment aims to shift focus from price promotion to service value, saying; "our consultants can often become too focused on promoting offers rather than communicating their personal and proactive customer service. As a result, we have redefined our value proposition to enable our members to position themselves as the most trusted travel consultant for all things travel - for life.

The refresh includes a bold new colour palette specifically chosen to increase visibility on social platforms. Fridays At Nine works with major consumer brands including Yeo Valley Organic, Miller and Carter and Dorset Tea.

NJT consultant Joanne Hyder said: ““Having spent my previous career in marketing roles for brands like Coca-Cola and Virgin Atlantic, I passionately believe in branding. This strategy is spot on; it really taps into what people think, feel and do and addresses every step of the customer journey.”

Chris Cardew, founder of Fridays At Nine says: "The unified approach creates a powerful collective identity for Not Just Travel across all marketing channels. The distinctive visual toolkit lets consultants showcase their dedication more effectively."