Not Just Travel reports January sales boost

Sales were significantly up on last year - double those of the same Saturday in 2024. Furthermore, Sunday saw sales up nearly 50% on last year. 

Steve Witt, co-founder of Not Just Travel said: “Since Boxing Day we have seen an incredible spike in bookings, beyond even our high expectations, and this weekend has been no exception. No matter which weekend you choose to tag as Sunshine Saturday, the sales are phenomenal. It’s no longer Sunshine Saturday - it’s Sunshine January. We’ve spent months preparing and supporting our consultants to have their client network engaged, informed and ready to book. It is during Peaks that the quality of our training and the passion of our travel entrepreneurs truly shines and converts into sales.”

Witt continues: “During the first weekend in January (4-5 Jan) despite hundreds of consultants attending our annual conference, Sunday was still a clear winner, being 46% up on the same weekend last year and approximately twice our normal sales for a typical Sunday.

"Summer 2025 is strongest and amounts to 41% of our sales, but also winter 2025 is very strong with 40.8% of sales.

We are also seeing a big increase in consumers making use of pay monthly Direct Debit options."