Panache Cruises appoints ambassador to help drive suite-only sales

Jenni Fielding, who is behind the Cruise Mummy brand, has worked in the cruise industry since 2015, specialising in marketing and social media. She was awarded ‘Favourite Cruise Travel Influencer’ in 2022 and 2023 at The Wave Awards.

James Cole, founder & CEO, Panache Cruises, said: “Jenni is one of the UK’s leading cruise influencers and we are delighted she has agreed to join us as an Ambassador.

"Our Ambassadors are made up of a diverse and complementary collection of individuals and teams who can add value to our business and our customers’ experiences.

"Given Jenni’s strong position in mainstream cruising, we will be working closely with her across a range of projects and in particular our Big Ship Suites proposition.”

Panache Cruises believes it’s the only cruise retailer to be developing a suite-only proposition, giving customers the opportunity to cruise on the larger ships, but with the same perks as a luxury cruise.

Anna Perrott, Partnerships Director, Panache Cruises, added: “We know through our customers that there is a growing demand where cruisers want to enjoy all the benefits of a big cruise ship – including a vast range of dining venues, bars, lounges, entertainment, sports and gym facilities, but don’t want to compromise on all the added perks of sailing luxury.

"This is especially true for multi-gen families who are looking to cruise, whereby the grandparents often want more of a luxury experience and the grandchildren want access to the facilities afforded by the large ships.”

Perrott confirmed that Panache Cruises is already working in this area with Royal Caribbean, NCL Haven, MSC Yacht Club, Holland America, Celebrity Retreat & Cunard Grills.

She continued: “Through our partnership with Jenni at Cruise Mummy, as well as our strong relationships with the cruise lines, we believe we will be able to significantly increase our business in this growth area.”

Commenting on her appointment as Ambassador, Jenni Fielding of Cruise Mummy, added: "I’m absolutely thrilled to be joining Panache Cruises as an Ambassador. This partnership feels like a natural step forward in my mission to share the joy of cruise travel.

"The move by Panache Cruises to develop a suite-only proposition on big ships is a game-changer. It perfectly aligns with the growing trend for luxury cruising experiences, without sacrificing the variety and scale of amenities found on larger ships.

"I’m excited to leverage my platform and community to support Panache Cruises in this innovative venture. Together, we aim to redefine luxury cruising, making it more accessible and appealing to families and travellers of all ages who seek the best of both worlds."