Preferred Hotels & Resorts announces UK leadership appointments

Anna Moore now serves as the luxury hotel brand’s UK and Ireland regional director.

In this role, Moore focuses on the retention and expansion of the brand’s portfolio within the UK and Ireland, a region which currently consists of 30 member hotels, resorts, and residences, including 13 in its prestigious Legend Collection and The Newman – a much-anticipated new opening in London in summer 2025.

She has a wealth of experience in the hospitality industry, developing her career via a range of account management and sales-focused positions in both the UK and Australia.

Prior to joining Preferred Hotels & Resorts Anna spent 13 years with IHG, most recently as Global Luxury & Lifestyle sales director for EMEA. 

Dan Clark has been appointed as vice president, Global Leisure Sales – Europe, where he will lead the brand’s global leisure sales strategy in Europe. 

In this role, Clark will focus on strengthening relationships with the travel agent community, driving bookings for member hotels worldwide, and fostering partnerships with leading luxury organisations such as Virtuoso and Serandipians.

With extensive experience in hospitality sales, Clark most recently served as senior director of hospitality sales for Calliope Collective, another Preferred Travel Group brand, leading the division’s representation efforts throughout Europe. 

Prior to that, he worked for a range of hotels and brands including Gleneagles, Elite Hotels, Radisson Edwardian and Trump Hotels, where he elevated visibility and implemented successful sales growth strategies.