Travelsphere and Just You reveal trade-led tree planting project

For every new trade booking made until February 28, the tour operators will plant a tree in partnership with Planeterra across two sites in Guatemala and Morocco. There is no cost to the travel agent.

Agents will receive an email at the end of the peaks period detailing information about the tree and its positive impact on the environment and local communities.

Tom Morgan, trade sales director at Travelsphere and Just You, said: “The concept of changing lives through travel represents more than just words for us; it’s inherent in our DNA and runs through everything we do. By linking this project with our trade partners, we’re showing that every part of the travel sector can play an important role in supporting sustainability and local communities.”

Jamie Sweeting, president of Planeterra, said: “This initiative will not only deliver environmental benefits but also foster meaningful economic opportunities for local communities in Guatemala and Morocco. By combining tourism with reforestation efforts, we’re showcasing how travel can drive environmental restoration and community empowerment. This partnership with G Touring exemplifies the transformative power of travel, creating lasting, positive impact for both people and the planet."

Planeterra is a non-governmental organisation that aims to ensure tourism has a positive impact on communities.

Reforest is an independent organisation, based in Brisbane, Australia, that supports tree planting and forest conservation.