Unforgettable Croatia reports marked increase in trade bookings

A total of 1,346 guests booked via an agent, the luxury small-ship operator confirmed, as it marked the conclusion of its May - October sailing season.

Overall, Unforgettable Croatia secured its highest-ever occupancy rate, at 99.21%. This was achieved alongside a total cabin capacity increase of 20%, to 2,286, from 1,905 in 2023.

In August, the operator welcomed the trade on its inaugural fam trip. A total of 13 agents, with plus ones, sailed on a four-night Dalmatian Coast itinerary, onboard the 38-guest Memories, from Dubrovnik to Split.

Unforgettable Croatia has additionally announced that 65% of its cabin allocation for next year has already sold to date. The 2025 programme comprises a total of 2,500 cabins, a 9% year-on-year increase. This is in part due to the launch of new ship, MS Aretis, taking the fleet to six.

Graham Carter, chief commercial officer at Unforgettable Croatia (pictured), said: “We’d like to thank agents for all their support in achieving this significant increase in bookings. We know the trade are keen to learn more about our product and what makes us unique, which is why hosting our first-ever fam trip was such a milestone moment and a wonderful opportunity to showcase what we offer. We can't wait to see how our relationships develop in 2025 and beyond.”