Virgin Limited Edition’s Son Bunyola Hotel and Villas has reopened

Designed to offer guests the ultimate Majorcan experience, these include a unique meet-the-bees encounter, where guests can join a local beekeeper to harvest honey, gourmet vineyard picnics, hands-on cooking classes, and immersive experiences such as private ice baths.

Opened in June 2023 following a meticulous restoration, the hotel occupies a beautifully revitalised 16th-century finca at the heart of the Son Bunyola estate, which also features three luxury villas. This 27-bedroom boutique hotel is set within a Unesco World Heritage Site, offering a stunning backdrop of majestic mountains and the Mediterranean coastline.

Guests can set off on world-class hiking and cycling routes right from the hotel’s doorstep. The estate also features an on-site tennis court, scenic walks to the beach, spa treatment rooms and a variety of rejuvenating wellness activities, including outdoor yoga, Pilates, and fitness classes. Many of these are part of a weekly-changing programme of complimentary sessions, all designed to promote relaxation and well-being. For those seeking a more personalised experience, private lessons or guided experiences in tennis, yoga, cycling, and hiking are also available.

Additional activities include painting classes with local artist Marcelina Etchegaray and perfume workshops with the local brand Gaia Natural Products. The hotel also plans to host a curated series of complimentary immersive workshops, designed to reflect the island’s seasonal moments and traditions. These include classes on making panadas (Mallorcan pastry) and Mallorcan herb-infused liquor, alongside folklore showcases featuring traditional dancers and live music. 

For wine enthusiasts, Son Bunyola now offers a unique vineyard dining experience. This year marks an exciting milestone, as the vineyards anticipate their first harvest, with the first wine expected by 2026. Guests can enjoy wine tastings and savour a vineyard picnic, either beneath the olive trees or within the vineyard itself, all while taking in panoramic views and relishing a curated selection of gourmet treats.