Travel Counsellors has broken a series of records over the past 12 months – with its commitment to looking after both its customers and its more than 2,000 members paying huge dividends as the company emerged fully from the pandemic.
Record-breaking turnover of over £800 million – up 300% on the previous Covid-hit year – and the addition of 140 new franchisees were the result of a relentless focus on both business efficiency and support. Every new member benefits from Travel Counsellors’ industry-leading 10-day induction programme.
While putting “being human” at the heart of everything it does, the business markets itself primarily as a technology business that enables its travel agent franchisees to do the very best job they can.
New developments over the judging period included the launch of TC World, a global online community platform connecting franchisees and colleagues to provide genuine peer-to-peer support.
Already driving more than 100,000 visits a month and 1,500 interactions a week, the service has recently seen the addition of a dedicated area for trade partners.
Training has been further enhanced for new members following the launch of the Phenix Insight Squad, delving deeper into the learnings from its bespoke IT platform.
Phenix is also now helping travel agents and their customers to make more sustainable choices following the development of its
own “Green Leaf” hotel accreditation programme within the platform, using criteria set by the Global Sustainable Tourism Council.
Where Travel Counsellors really excels is through its Wellbeing programme, offering support for both head office colleagues and franchisees alike with updates over the last year.
Among the homeworking groups, Travel Counsellors has a unique focus on next-generation talent, developing 12 graduates on a bespoke development programme over the past 12 months. The Manchester-based business also works with BTEC students from Trafford College on 12-week placements, as well as apprentices across the operation.
If you would like to increase your brand awareness and connect with travel agents based in the UK & Ireland, contact us today to find out more about the range of sponsorship opportunities available.
Email Emma Dixon at edixon@ttgmedia.com or call on +44 (0)203 714 4123.
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