Nearly four in 10 respondents (38%) to a survey of more than 2,000 UK adults for the association’s latest Holiday Habits report said they booked with a travel professional, up by four percentage points (ppts) compared with the year before, which Abta said was “back to its peak”.
Travellers aged 65 and above were the most likely to book with a travel professional at 44% of respondents, in line with last year.
However, the proportion of 25-34-year-olds who said they booked with a travel professional increased by five ppts to 39%, while among 18-24-year-olds, the increase was six ppts to 35%.
The data refers to holidays taken between August 2025 and July 2026.
