Marketing tools

Florida is an all-year-round destination for all audience types. Multi-generational families and families in general typically, would travel during school holidays such as Easter, Summer and October half-term. Other audience types such as DINKs, couples and solo travellers would travel in the same year they book and quite often during non-peak terms. 

The best time to promote Florida to the UK market is during peak booking months such as January and February, and September and October, but Florida is an “always on” destination and can be marketed throughout the year. Other top or peak-like months for bookings are May and June, while the best time to complete online training or refresh your knowledge of Florida is November and December.  

The high season for Florida, in particular for Gulf Coast destinations, is between January and March where availability, inventory and pricing can fluctuate or increase significantly.

DOWNLOAD ASSETS FROM THE VISIT FLORIDA MARKETING TOOKIT

Here are some marketing tips from the experts, so you can ensure you’re promoting like a pro!