Programme

14:00-14:05 Welcome from TTG and VISIT FLORIDA

TTG Media and VISIT FLORIDA set the scene for the Showcase, including what to expect from each session and what prize is up for grabs – as well as how to win.

14:05-14:25 The calm after the storm: Florida’s double-hurricane bounceback

Florida is open for business following Hurricane Helene and Milton. Hear from affected destinations on how their recovery efforts are going and which of their hotels and attractions are ready to receive visitors.

14:25-14:55 They asked what? How to navigate challenging client queries

Whether it’s a question about hurricane mitigation, budgets, accessibility or responsible travel, learn how to respond with confidence when clients ask challenging questions about their holidays to Florida.

14:55-15:55 Agent training (part one)

VISIT FLORIDA's regional destination and airline partners deliver 20-minute training presentations showcasing all the essential selling information, from destination highlights and hot hotels to the latest tourism and product developments. Today, hear from Visit St Pete-Clearwater, Bradenton Area CVB and Caribe Royale Orlando.

10:00-10:30 Coming soon: Introducing Florida’s Epic new park

Universal Epic Universe will open its doors on 22 May 2025. Ensure you’re ready for the launch by learning all there is to know about the park’s rides, attractions, tickets, dining, hotels and shopping.

10:30-11:00 Secret Florida – everything you don't know about the Sunshine State

If you think you know all there is to know about Florida holidays, think again. These are the off-the-beaten-track destinations, attractions and activities that you can book for clients who truly want to avoid the crowds.

11:00-11:30 ‘Tis the SEAson: Why choose a cruise-and-stay in 2025?

Demand is on the rise for cruise-and-stay holidays to Florida. These are the land-and-sea itineraries sure to excite your clients over the next 12 months and beyond.

11:30-12:50: Agent training (part two)

VISIT FLORIDA's regional destination partners deliver 20-minute training presentations showcasing all the essential selling information, from destination highlights and hot hotels to the latest tourism and product developments. Today, hear about Daytona Beach, Central Florida, the Palm Beaches and Delta Air Lines.