P&O Cruises to launch shopping centre pop-ups to drive new-to-cruise sales
P&O Cruises is launching two experiential pop-up stands at shopping centres in the south-east during wave season to drive new-to-cruise bookings.
The line said the stands at Bluewater in Kent and Westfield in Shepherd’s Bush, west London, "will bring to life what a guest can experience on a P&O Cruises holiday".
The stands will showcase the destinations the line calls into and feature a sensory lounge where visitors can "explore more on tablets" about P&O Cruises products.
Visitors will also have the chance to enter a competition to win a P&O Cruises holiday.
The pop-up stands will be in Bluewater Shopping Centre’s Moon Court from 27 January to 9 February and in Westfield Shopping Centre’s North Atrium from 19 February to 3 March.
Carnival UK and P&O Cruises president Paul Ludlow said: “Our new marketing strategy, Holiday Like Never Before, aims to drive awareness and consideration with guests who may have thought that cruising wasn’t for them.
"Our pop-up stands in two of the UK’s busiest retail destinations during the peak holiday booking period will support agents by helping potential guests to understand the exceptional value and varied experiences offered by a P&O Cruises holiday.”
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