Agenda 2024 – Summer Breakfast

In partnership with PwC, TTG’s latest Agenda research explores the outlook for the industry’s busiest departure period, what this year’s lates market could have in store for the trade and looks ahead at consumer sentiment to travel through the rest of 2024 and beyond.

With summer finally here – and the UK’s largest tour operators significantly increasing capacity – is the sector primed for bumper business, or will continued household financial pressures, disruption fears and political and sporting distractions fuel consumer hesitancy?

Is summer set for a scorcher - or are consumers keeping their holiday plans on ice?