5 ways to sell Qatar’s undiscovered experiences
With its rich culture, diverse landscapes, safe atmosphere and cosmopolitan population, Qatar offers clients the ideal introduction to the Middle East.
Qatar is currently gearing up to host the Fifa World Cup Qatar 2022 in November and December. A wealth of investment has been made in new and existing tourist experiences ahead of the tournament, making it the perfect time for clients to enjoy the breadth of unique experiences Qatar can offer.
To enhance trade partners’ knowledge of the destination and help them increase sales, Qatar Tourism has launched an interactive online training course.
The Qatar Specialist Programme replaces the former Tawash initiative, enabling partners to become certified Qatar specialists. They will receive benefits and insider tips, plus itineraries and updates on accommodation and attractions.
Register for the training programme and discover how clients can experience a world beyond.
The training programme includes 10 modules, focusing on different aspects of Qatar’s tourism offering, including history, heritage and attractions. To highlight the range of experiences across the emirate, here are five of the top reasons clients should visit Qatar:
Wellness and watersports
Whether clients want to relax or get their adrenaline pumping, Qatar has experiences to suit them. The destination is home to a number of luxury spas, including the Middle East’s largest wellness resort. The Zulal Wellness Resort by Chiva-Som is on the northern tip of Qatar and has a range of adults-only and family offerings.
Recommend the The Spa and Wellness Centre at Four Seasons Hotel Doha for guests looking to relax and be pampered, as it features 11 treatment rooms with beachfront views and a vast menu of treatments.
The Qatar peninsula is surrounded by the Arabian sea, offering an abundance of water sports and stunning beaches. Popular activities include kitesurfing, parasailing, wakeboarding and kayaking. Diving is rewarding year round, with an array of marine life, boat wrecks and limestone formations.
Good weather is guaranteed in Qatar and it makes an ideal winter sun destination, with January to July offering the most sunshine.
Charming hospitality
Qatar prides itself on its welcoming hospitality and high standards of service. It’s home to more than 50 five-star hotels and counting, which offer 14 private beaches. There are also a host of gourmet restaurants, including 37 with Michelin-starred chefs.
No matter how short their stay in Qatar, clients are promised a first-class experience. Qatar Airways flies to more than 150 destinations, connecting through its Doha hub, and the destination is ideal for a stopover. Packages are available from $14pp when staying in a four-star hotel, and $21pp for a five-star property.
Cultural highlights
Clients can soak up the rich Qatari culture during their stay. The destination is seeped in Islamic tradition and Arabian heritage, blended with modern international influences.
Recommend experiencing the destination’s sporting heritage by watching falconry, horse racing and camel racing. Clients can also explore the diverse Middle Eastern architecture, which ranges from the contemporary, such as the inspiring National Museum of Qatar, to the ancient, with a number of World Heritage Sites.
Qatar aims to become a cultural powerhouse in the region, and is already home to a spectrum of unique museums, galleries and public art.
Sensational shopping
It's easy to indulge in retail therapy in Qatar by shopping at the temping souks and the array of international stores. Look out for homegrown talent like the Qela luxury clothing and accessories label.
Head to Doha’s PearlQatar development for a range of fashion, jewellery and lifestyle brands, alongside a mix of fine dining restaurants and casual cafes. The recently opened Place Vendome mall in Lusail offers numerous designer brands, including Dior, Louis Vuitton, Tom Ford and Gucci.
BLENDING CITIES AND NATURE
From modern city skylines to sparkling traditional harbours, Qatar offers a diverse collection of landscapes. Visitors can surround themselves with dunes by trying a desert safari, camel ride or sandboarding, or visit a Bedouin-style camp, kitted out with the latest mod cons.
They can also enjoy the spectacular sandy beaches dotted along Qatar’s 350 miles of coastline. Guests can try one of the safe and clean public beaches, or head to a top resort for an exclusive private beach experience.
With a raft of undiscovered experiences awaiting, Qatar is the perfect blend of affordable luxury and Middle Eastern traditions.
Further information
Training: qatartourism.com/en/travel-trade/qatar-specialist-programme
Visit Qatar: visitqatar.qa/intl-en
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